XRP logo heads to Florida Gators field under multi year Ripple deal

Ripple has expanded XRP’s presence in major U.S. college sports through a multi-year sponsorship with the University of Florida that will put the token’s logo on the field at Ben Hill Griffin Stadium. Summary Ripple has signed a multi year partnership with the University of Florida that will put XRP branding on the football field at Ben Hill Griffin Stadium. The deal covers digital properties and event signage, while Ripple will support financial and technology education for student athletes and the campus community. Florida becomes Ripple’s latest major college sports partner after the company put XRP branding on University of Kansas athletics uniforms earlier this year. XRP traded near $1.41 on Friday as spot XRP ETF demand cooled, with cumulative net inflows remaining around $1.6 billion. Florida Athletics said Friday that XRP branding will appear on the football field at the 88,548-seat stadium beginning this season, while the partnership will extend to digital properties and event signage across Gainesville. Financial terms were not disclosed. Ripple has committed to supporting financial and technology education for student-athletes and the university community, covering subjects across traditional finance and digital assets. The agreement gives Ripple another major college athletics sponsorship only two months after it signed a similar deal with the University of Kansas. XRP branding is coming to the Swamp At Florida, Ripple is pairing XRP marketing with educational programs designed for students and athletes. The arrangement places the cryptocurrency inside one of the largest college sports programs in the Southeastern Conference. University of Florida Director of Athletics Scott Stricklin said the school has a history of adopting technology to improve its programs and fan experience. “Ripple has established itself as an innovative leader in financial technology, and we’re excited to welcome XRP to Gator Nation,” Stricklin said. The field placement will give XRP exposure during Florida Gators home football games at Ben Hill Griffin Stadium, commonly known as the Swamp. Digital placements and event signage will keep the branding visible outside football games during the multi-year agreement. Ripple has already tested the college sports strategy at another major NCAA program. As crypto.news previously reported, the company signed a five-year sponsorship with the University of Kansas in July that put XRP branding on Jayhawks athletics uniforms. The Kansas agreement covered football, basketball and other university teams, making XRP the first cryptocurrency to appear on the jerseys of a major NCAA Division I athletics program. Ripple CEO Brad Garlinghouse, a University of Kansas alumnus, publicly promoted the partnership after it was announced. Education was part of that agreement as well, with Ripple extending its existing relationship with the university into athletics, financial education and blockchain research.