Highstreet HIGH / Highstreet

To find out even more about this project, check out our deep dive of Highstreet.

What Is HIGH (Highstreet)?

HIGH Token (Highstreet) is a native token of a decentralized commerce-centric play-to-earn metaverse built with virtual reality (VR) support. Apart from realizing a two-way currency flow within physical and virtual worlds, Highstreet (HIGH) introduces a market where in-game items can be redeemed for real-life products. During gameplay, users have an opportunity to explore the metaverse, fight monsters and complete quests all the while acquiring goods that have both digital and real-world utility.

The project aims to define the new generation of retail and offers an effortless, secure and entertaining way of making online purchases.

Apart from HIGH, the game features a utility token STREET, acquired through completing various tasks in the game. While HIGH is considered a governance heavy token, giving gamers an opportunity to vote on major decisions on the platform, profit through stacking and buy products on the marketplace, STREET serves as the primary currency facilitating the commerce in the game and can be used to buy armor, weapons, heals, travel tickets and hotel stays. HIGH is paid to owners of properties in taxes and is also obtainable through participation in metaverse’s special events.

As stated in the official sources, the token first went live in October 2021. The company’s twitter feed reports that the game is currently as of November 2021 in private alpha testing with the public beta testing coming towards the end of the year. Highstreet market is already accessible to users via browser.

Who Are the Founders of Highstreet?

Highstreet (HIGH) was rebranded from a computer vision company LumiereVR. Established in 2015, it was focusing on elevating retail experience through incorporation of VR technology. The co-founders of LumiereVR and Highstreet are Travis Wu and Jenny Guo.

Travis Wu is an experienced software developer and blockchain enthusiast with a background in VR. He studied entrepreneurship at Draper University ​​in San Mateo, California and computer science at Queen's University in Ontario, Canada.

Jenny Guo majored in electronic art and political studies at Bard College in Annandale-on-Hudson, New York and studied creative producing at Columbia University in New York. She is an award-winning VR film producer, a devoted art collector and a successful entrepreneur.